Don't
you know what SEO Tools to choose and why?
There are hundreds of
services and applications dedicated to SEO, and of course I have not used them
all but a good number of them, so I can save you a lot of time and some money
explaining what tools I use and why.
Benefits
of using SEO tools
The benefits of using tools
when doing SEO work are many, but I'm going to tell you the most important
ones:
Increase the speed of work.
We do not need to do repetitive tasks manually.
They improve the quality of
work. Sometimes, computer programs (tools) reach sites that we as humans are
not able to reach. That is why the quality of our work is improved.
We do not leave certain
tasks without doing. Simply, without some tools, we could not carry out some
tasks.
Our possibilities of finding
employment are expanded. A good SEO should know how to handle, if not all, the
majority of tools that are created for this type of work. If you put in your
resume, and it is also true, that you know how to use a large number of SEO
tools, you will have a much better chance of finding a job at an agency or
other entity.
Once you have seen the main
benefits of knowing, using and managing these tools, let's see the list that I
have prepared for you, with the best free and paid SEO tools.
Free
SEO Tools
Here I will expose the best
known and essential free SEO tools. Some of them are not technically free, but
with its "free" version, we will have enough to carry out our work as
SEO.
Screaming
Frog
A fantastic SEO tool that
allows us to break down a website internally. With it, we obtain reports of all
the URLs of the site.
In addition, we are informed
of the "title", H1 and other subtitles and descriptions of each of
the URLs, with the possibility of verifying whether they are optimized or not.
Traffic
Travis
Actually, this is a payment
tool, but we can take advantage of its free version to get very
"juicy" reports.
Their functions are
multiple, but personally I keep their organic keyword proficiency report.
Google
Analytics
What is the use of carrying
out SEO actions if we cannot measure them? This SEO web analytics tool is one
of the most necessary applications.
Google offers it to us for
free, so we cannot miss this opportunity and we must make the most of this
tool.
If you do not know very well
how to use it, in this basic Google Analytics guide article I explain it to
you.
Google
WebMaster Tools
Another of the SEO tools
provided by Google for free.
Actually, this application
was created to cover some basic needs of every web programmer, but over time it
has become a very complete tool and we can get very important reports from it,
such as crawl errors and search analysis.